Selling Tips


When you place your home on the market you go from a home owner to a home seller.

When you have an inspection it is a lot like opening night at the theatre – you need to set the stage. The scenery must be right – know how to create sense of space and the best lighting effects – really captivate the audience.

Research shows that potential buyers have a positive or negative response within 11 seconds of entering a property.

CHECK UP – It is advisable before you place your property on to the market to get a ‘clean bill of health’. Arrange to have a reputable professional (building and pest) inspect your home, identify and list any areas that might be of concern to a prospective purchaser.

FIX UP – Take heed of the report and repair, replace or renovate where needed.

CLEAN UP – Everything! Especially bathrooms, kitchen and all windows.

TIDY UP – Gardens, rubbish, storage areas, garage .. everywhere.!

PACK UP – Space is important. If you are not using it, pack it away to create more room.

OPEN UP – Fresh air! No cigarette, stale, mouldy, animal or cooking smells if possible ( freshly baked bread or brewed coffee an exception) Do not burn incense sticks!

TIE UP – The dog. Not everyone appreciates our canine friends.

WRITE UP – No one knows your home better than you. Why did you buy this home? What is the history? What are some of the features you will miss? If you can prepare a printout for any prospective purchaser covering as many points as you feel necessary it certainly would be helpful.

GET UP – Potential buyers often feel more comfortable if they are able to take time to ‘wander’ and not feel that Vendors are watching their every move. It also makes them feel more ‘at home’ if you as Seller go for a short walk, sit somewhere quiet in the garden, or visit a friend or neighbour and the buyers will feel more at ease. It is good to be close enough to answer any questions, but far enough away to give everyone space.

FOLLOW UP – Ask for agent feed back. If it includes some negative points endeavour to remedy the problem if possible.

LISTEN UP – Work together with your appointed agent and listen to their advice. Learn from their training and years of experience in the Real Estate business.

In a nutshell, it all comes down to four major factors:

PRESENTATION : Take note of the above advice

PROMOTION:  Take advantage of the best, most comprehensive marketing programme your agent has to offer – it will be money well spent plus it will make your property stand out from the rest.

POSITION: A good position will be easier to sell – not such a good position will greatly benefit from more attention to the other three P’s.

PRICE: Often the initial asking price will act as a guide in the open market place. Owners and agents do not decide what a property will sell for – the market does. The role is to be a ‘translator’ in the overall marketing process. There is only one single determinant of the current ‘ worth’ of a property and that is what someone is prepared to pay for it – at a specific price at a specific point in time.

The ration of supply and demand at a particular point in time together with other variable factors such as the general economic situation, interest rates, unemployment rate and commodity prices at that point in time all have a role to play.

Longreach Real Estate “ The Difference is our Experience”